When choosing insightful market research, making the right decision has never been more important to drive successful product innovation. But leading household, personal care and OTC health care brands will have a distinct advantage from today on as Mintel announces the launch of its innovative service Mintel Household & Personal Care.

Developed in response to client feedback, Mintel’s new service provides predictive analysis and critical recommendations, combined with the ability to visualize global trends and product concepts.

Michelle Strutton, head of household and OTC healthcare global insight, said: “Mintel Household & Personal Care provides research and expertise designed specifically for professionals in household, personal care and over-the-counter health markets. Our global industry analysts gather all our relevant content and distill it into a digestible and accessible format. Every piece of information is backed by best-in-class data and expert opinion. We designed the service to help the industry to get a global view on what is impacting the business worldwide.”